You don't have to wait for National Pretzel Day to enjoy Frito Lay Pretzels. In fact, there are so many different types of Pretzels in the Rold Gold range, you could pretty much have a different taste combination every day of the year. No matter what your favorite flavor, there will be something for you. Even if you think you don't like pretzels!
The Range
A pretzel is a type of baked bread product whose origins have been debated for centuries. What is known is that they originated in Europe. German and Swiss immigrants brought pretzels to the USA in the late 18th century. In Europe and North-Eastern USA, there are still specialist pretzel bakeries selling product fresh-baked every day. They are sold in a variety of shapes, sizes and flavors to be eaten straight or with fillings.
In addition, to the traditional bakery style pretzel, there is also a crispy, snack-pack version of the pretzel available today. These are generally much smaller than the soft bread variety. Whereas, a bakery will provide you with a meal-sized pretzel, crisp-baked pretzels are better as a passing snack.
Frito Lay do a good job of honoring the traditional variety of pretzels with their range of Rold Gold snacks. Unlike product you buy fresh over the counter of a bakery, these crisp-baked pretzels come in a handy packet. You can buy different shape pretzels: from traditional twists to rods and braids; from tiny twists to thins and even pretzel crackers. All based around the traditional salty pretzel flavor. You can even buy "lightly" salted for something a little more healthy.
With that basic set of product shapes and sizes, you also get to choose from a variety of added flavors. You'd expect Cheddar flavor pretzels (every type of packet snack has a Cheddar flavor!), but you can also try Honey Wheat or Honey Mustard. And you can go for fat-free versions, if you prefer.
Enjoying Pretzels
But the real pleasure comes from exploring what you can eat with your pretzel. You can dip them in traditional mayo or ketchup. You can try cheese and chive dips. How about a barbecue sauce? Scoop up some hummus - plain or flavored. You can be as creative as you'd like with your snack accompaniments. What about switching cultures by sharing them with taramosalata, raita or salsa? Mix them in with an assortment of sliced vegetables for a more healthy option.
Rold Gold pretzels make ideal snacks no matter how you eat them. But they also make for good party food. The variety of flavors mean that you can generally find something to serve them with that everyone will like. And if your party is for the "grown ups", the salty after-flavor will encourage party-goers to up their beverage intake as well.
Frito Lay
Frito Lay have been making Rold Gold pretzels since the 1960s when they purchased the brand. In the USA, Rold Gold is now the 2nd largest brand by sales volume behind the specialist pretzel snack producer, Snyder's of Hanover. After a merger in 1965, Frito Lay is now a wholly owned subsidiary of PepsiCo. Across the world, Frito Lay has c30% market share of the savory snack food market.